Case Studies

Case Study

$40B Japanese Multinational High-Technology Products Company

Business Challenge:

The network products division of a $40B Japanese multinational high-technology products company faced considerable competitive & pricing pressures in its core cable modem business, eroding margins and overall profitability. As the business had expanded rapidly, the division was also ‘outgrowing’ certain existing business processes and key communication methods/tools (used among Sales, Marketing, Finance & Executive Management), leading to a less than ideal understanding of customer feedback and to inefficiencies in management decision-making processes.

Synaptix Solution:

The Synaptix team collaborated with the network products division’s management in delivering a value-added products strategy & product plan for next-generation network product offerings. These new offerings were targeted at (a) incorporating in earnest the ‘voice of the customer’, (b) resisting price erosion pressures, and (c) supporting bundled hardware/software/services solutions with higher overall value for consumers and channel partners. Extensive market research, competitive/market analysis and collaborative validation checkpoints enabled the Synaptix / network products division team to generate multiple new ‘ideal’ offerings.
Synaptix also conducted a systems/process development and software selection lifecycle that led to the concise definition of streamlined customer-focused business processes and the identification of tailored customer relationship management software.


The $40B Japanese multinational high-technology products company’s network products division launched a series of profitable new value-added network product offerings that have continued to drive its dominance in the competitive marketplace. The customer is also fully equipped via the customer relationship management solution to grow profitably with ‘better unified’ customer & corporate strategy/operations.