Press Release


Synaptix Systems and $40B Japanese Multinational High-Technology Products Company Collaborate to Re-engineer Customer-facing Business Processes

ALISO VIEJO, California – April 27, 2004 – Synaptix Systems Inc., a leading strategy and solutions firm that helps clients improve business performance, today announced with a $40B Japanese multinational high-technology products company, the completion of an engagement to re-engineer customer-facing business processes.

With rapid business expansion, the multinational high-technology products company’s network products division had outgrown a number of existing business processes and key communication mechanisms (used among Sales, Marketing, Finance & Executive Management). In an effort to better understand customer feedback and to improve management decision-making processes, the customer engaged with Synaptix to conduct a process/systems development and software selection lifecycle that has culminated in the creation of streamlined customer-focused business processes and the identification of tailored customer relationship management software.

“We are thrilled to be able to help the network products division grow profitably with better unified customer strategy and corporate operations”, states Synaptix Systems President & CEO Heath Hawker. “We look forward to seeing our client reap the benefits of better aligned business processes and an ever-improving understanding of its customers”.

“Synaptix Systems has provided key strategic & operational value in helping us to improve process and profitability”, said network products division Assistant General Manager Takashi Manabe.

Synaptix Systems provides strategic consultative value and information technology governance solutions that drive significant return on investment through process re-engineering and program/project management office implementation & optimization. The company’s approach to planning and delivering project value has yielded a sound track record of client satisfaction. Recognized for a common sense client advocacy approach and rigorous delivery methods, Synaptix has developed long-term relationships founded on continuous value creation.

About Synaptix Systems Inc.
Synaptix Systems Inc. has its corporate headquarters at 30211 Avenida de las Banderas, 2nd Floor, Rancho Santa Margarita, CA 92688. Synaptix Systems can be reached at 949-888-6640, or by email at

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