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Press Release

FOR IMMEDIATE RELEASE

Synaptix Systems Delivers Business Intelligence (BI) Strategy for Global Network Products Industry Customer

LADERA RANCH, California – July 2, 2010 – Synaptix Systems Inc., a leading strategy and solutions firm that helps clients understand & maximize return on their information technology (IT) and project investments, today announced the successful delivery of a Business Intelligence (BI) strategy engagement for a global Network Products industry client.

Prior to tackling the initiative with Synaptix Systems, the client had a limited-scale reporting capability that was based on decentralized pockets of data and outdated reporting software tools. While this system did provide accurate reporting, it involved a host of manual processes to gather the necessary data and to present it in a format that was understandable for both executives and mid-level managers. The system also lacked the capacity to provide certain key reports that could compare data across all business dimensions.

The client engaged Synaptix Systems to deliver a Business Intelligence strategy and roadmap that would incorporate an enterprise-wide Data Warehouse and a framework for understanding key performance indicators (KPIs). Synaptix utilized a Balanced Scorecard framework to identify key requirements and metrics for Finance, Supply Chain, Human Resources, Customer Service and Order Management. Subsequently, the Synaptix team developed functional and technical architectures for the Business Intelligence platform, as well as a phased roadmap with BI tool recommendation (Oracle) and detailed project plan.

The client has now engaged Synaptix Systems to manage the implementation project for the BI platform, which includes both local and international team members. With project delivery taking place throughout the remainder of 2010, the client will incrementally realize benefits including better visibility into revenue and cost drivers, and a more accurate picture of its customer base.

“We are excited to have helped shape our client’s strategy for the use of data across the enterprise”, states Synaptix Systems President & CEO Heath Hawker. “I am confident that we will continue to drive value through the effective management of this program’s implementation cycle”.

Synaptix Systems provides strategic consultative value and information technology governance solutions that drive significant return on investment through process improvement and program/project management office implementation & optimization. The company’s approach to planning and delivering project value has yielded a sound track record of client satisfaction. Recognized for a common sense client advocacy approach and rigorous delivery methods, Synaptix has developed long-term relationships founded on continuous value creation.

About Synaptix Systems Inc.
Synaptix Systems Inc. has its corporate headquarters at 30211 Avenida de las Banderas, 2nd Floor, Rancho Santa Margarita, CA 92688. Synaptix Systems can be reached at 949-888-6640, or by email at info@synaptixsystems.com.

All company, brand or product names are registered trademarks or trademarks of their respective holders. This press release may include forward-looking statements, including statements regarding the company's product development plans, which are subject to change. The actual results may differ materially from those described in any forward-looking statement.

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